posts tagged with Social responsibility

2011 FedEx Global Citizenship Report

bag1_v4.png We are pleased to announce that the 2011 FedEx Global Citizenship Report is now available for review and download. When we first started reporting in 2008, we envisioned an all-digital and print on demand platform. But, we were unable to do so at the time. As a result, we chose to publish our report in print, using small print runs, with a goal to transition to an all-digital and print on demand platform.

Mapping Our Impact

Screen shot 2011-11-09 at 9.38.22 AM.png ...Mainwaring’s research notes:
- 56% believe the interests of society and the interests of businesses should have equal weight in business decisions.
- 61% have sought a brand that supports a good cause even if it was not the cheapest brand.
- 64% would recommend a brand that supports a good cause, up from 52% last year.
- 67% would switch brands if a different brand of similar quality supported a good cause.
- 83% of consumers are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.

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Taking Recess for the March of Dimes

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Remember what recess was like back when you were in grade school? If the weather was nice, you probably couldn’t wait to race outside to romp and play. Fun was usually the order of the day.A team of FedEx employees recently rekindled those days of yore with a few twists. Instead of a schoolyard playground, the fun and games will take place in the corner of a parking lot at the FedEx World Technology Center in Collierville, Tenn. Instead of young children, the participants were gleeful FedEx employees on their lunch break.

FedEx Aids Daffodil Days to Help Defeat Cancer

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Although she’s not the type to brag, Nan Malebranche deserves much credit for transforming the delivery component of the American Cancer Society’s Daffodil Days program from an amateurish operation largely run from the trunks of cars in her area into a smooth and efficient process with the help of FedEx.

Social Responsibility is a Discipline, Not a Department

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This past weekend, more than 2,000 MBA students and graduates from around the world converged on the Wharton Business School in Philadelphia to grapple with the question: Can we change the world through business?