posts tagged with Pedestrian Safety

Making the Walk to School Safer

walkthiswaysquare.JPG A few years ago, the area around Treadwell had one of the highest rates of pedestrian injuries. FedEx, a 15 year sponsor of Safe Kids, worked with experts from the University of North Carolina Highway Safety Research Center and set out to examine crosswalks, street corners and signs (or lack of them) in the Treadwell School neighborhood to see what could be done to make the biggest impact. FedEx engineers observed traffic and pedestrian patterns and made...

How FedEx makes walking in Memphis – and around the world – safer for children

mem-safe-kids.png Fifteen years ago, the FedEx Global Citizenship team discovered a unique nonprofit called Safe Kids Worldwide (known then as the National Safe Kids Campaign). Their mission is to help prevent childhood injuries. With tens of thousands of vehicles on the world’s roadways and with safety a central value of the company, we approached Safe Kids about developing a child pedestrian safety campaign with support from FedEx...

FedEx and Safe Kids – Walk This Way - International Walk to School Day

On October 5, millions of children around the world participated in International Walk to School Day (IWTSD), an annual event that raises awareness among local communities of the benefits of healthy, safe and walkable neighborhoods for school children. FedEx, a longtime supporter of Safe Kids, has teamed up with the non-profit organization to create the “Walk This Way” program and participate in IWTSD events around the world.

Child pedestrian safety is a critical global issue and one that is especially close to the hearts of FedEx team members. To drive safety awareness, Safe Kids and FedEx capitalized on its global network of coalitions and team members to support IWTSD, all of which played a role in making the cause a true worldwide effort.
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On October 25th, the United States Marine Corps hosted their annual marathon in the nation's capital. This 26.2 mile journey through the streets and past the historical sites and monuments was a thrill. The 4:45 am wake-up call was not. Earlier this year, I had submitted an application to FedEx to run on behalf of Safe Kids Worldwide. My story focused on the recent death of my brother, Philip, and on the need to protect of our most precious assets, our children. I mentioned that running 26.2 miles was a good start.