Over the past 10 years, I have seen companies become increasingly focused on strategic sustainable issues in their business practices. How they do it, however, continues to be a challenge.I believe a business cannot go wrong if it pursues a common mission and focuses on material issues with a strategy that is closely aligned to its business imperatives. It must innovate and persist, even in tough economic circumstances, and collaborate beyond the company while applying each team's expertise to achieve common goals. 

“Nothing is more dangerous than a dogmatic worldview – nothing more constraining, more blinding to innovation, more destructive of openness to novelty” – Stephen Jay Gould

by Keshav SondhiChief Engineer, FedEx electric truck

Innovation plays a key role in the success  of all company initiatives - including environmental stewardship. “I believe in being an innovator” – Walt Disney  

“The only thing that you owe the public is a good performance” - Humphrey Bogart Maybe this is true in acting; but it’s not accurate when it comes to business in general, or delivering boxes every day and night.