Wednesday, August 27, 2014
On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels. The advertising launch coincides with the start of the 2010/2011 NFL season. The campaign will focus on the following services: FedEx Express (domestic and international), FedEx Ground® and FedEx Office.
As we approach the 20th anniversary of our FedEx Orange Bowl sponsorship, it’s increasingly clear that the landscape of advertising has forever changed. It is for this very reason that FedEx was one of the pioneers of sports marketing. We recognized then, as we do now, that we had to create innovative marketing solutions to break through the clutter to reach our customers.