posts tagged with Marketing

South By Southwest Interactive through the eyes of FedEx Digital and Social Media

sxsw-square.jpg Our FedEx social media team is participating in the South by Southwest Interactive Conference in Austin this week/weekend, and we'd like to share some of our observations with you.

If you're unfamiliar with SXSWi - it's the gathering which really launched Twitter into the limelight a few years ago, and has recently provided a forum for some of the brightest folks in the world to share ideas about media, technology, and the impact of both on our lives.

Small Businesses are Bouncing Back with Confidence

Signs of the Times blog photo.5.16.11.jpg There seems to be a common trait among small business owners: they have a vision of success and are confident their hard work and determination will lead them there. It’s this optimism we wanted to celebrate today, in honor of Small Business Week. It’s also a trait that was abundantly obvious in the fourth annual FedEx Office Signs of the Times small business survey, where 63 percent of small business owners reported confidence in the long-term success of their business – up from 54 percent from last year.

FedEx Delivers at SXSWi

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As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.

There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi

FedEx Team Members Take You Behind the Scenes of a Recent TV Commercial

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On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”

Small Businesses Say They’ve Seen the Signs – 2010 is Looking Up!

Randy Scarborough, Vice President of Marketing for FedEx OfficeFor three years running, the FedEx Office Signs of the Times Survey has polled small business owners around the U.S. to see how they’re feeling about both the broader economy and their businesses – and what approaches they’re taking to grow and thrive in good times and bad.