posts tagged with NFL

Delivering the Super Bowl

During the holidays, we often hear the Peak shipping season referred to as our “Super Bowl”.

Well, when the big game comes to your hometown, that term becomes larger than life. Indianapolis recently hosted Super Bowl XLVI and FedEx played a major role delivering the biggest game of the year. Planning begins months in advance and impacts all operations. Here’s a behind the scenes look at how we delivered the Super Bowl:

FedEx Teams Up With the Washington Redskins to Deliver Thanksgiving Dinner at FedExField

For the eighth year, FedEx volunteers will team up with the Washington Redskins Charitable Foundation and Operation Blessing to sort and package 45,500 pounds of frozen turkey and 110,000 pounds of fresh and canned produce for distribution at Harvest Feast. This annual event at FedExField distributes frozen turkeys and groceries to help local families celebrate Thanksgiving.

FedEx Kicks Off New Brand Campaign During the Start of the NFL Season

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  On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels.  The advertising launch coincides with the start of the 2010/2011 NFL season.  The campaign will focus on the following services:  FedEx Express (domestic and international), FedEx Ground® and FedEx Office.  

Addressing Questions Regarding Advertising and Marketing Programs

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I have had the opportunity to speak with many employees and stakeholders and read a number of the comments on this blog since our recent cost reductions announcement and I thought it was important to address questions that have been raised regarding our advertising and marketing programs.

FedEx, for the first time in 12 years, will not advertise in the 2009 Super Bowl

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Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name.  And it is indisputable that the Super Bowl is the only single event where an advertiser can reach a global audience of this size . . . last year almost 98 million people watched the game.