Powering the Network
Working at FedEx has taught me many things, but above all, it’s reinforced the belief that a business, whether an established corporation or an expanding small business, can only be as successful as the people who make up the company’s DNA.
Simply being able to differentiate from the competition on your product offerings is no longer enough. The most successful companies are those whose team members are not only willing, but motivated to go above and beyond in every customer experience.
Wherever you are in the world, FedEx demonstrates that reliability every day. Whether you’re in Canada or China, it’s the people of FedEx that make it happen. This year’s global ad campaign shines the spotlight on the heart of the FedEx worldwide network - our team members - and will be seen in Brazil, China, Germany, India, Mexico, Japan and South Korea.
The series of ads went live on November 12, 2012, with a multimarket print and online media campaign. For our small and medium customers, we’ve also launched landing pages on the fedex.com global website where all our customers can find more content and information about innovative transportation solutions to meet their needs.
FedEx finds solutions to shipping needs, but logistics can only succeed with effective teamwork. That’s why I’m proud of our team members worldwide who deliver the human touch. It’s not something you can teach, but it is something as a team we deliver.
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Other Posts by Raj Subramaniam
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- November 6, 2013 - 11:09 am