Net Impact 2011: What We're Thinking About

netimpact-conf-logo.jpg The 2011 Net Impact Conference starts this week. A great many young professionals and students will convene to hear about and discuss sustainability. If you think about it, these are the individuals that will set the course for our society in the coming decades. So, what perspectives do I hope they take away from the conference? Several things really:

1. Be a leader, not a pinball leader.
2. Practice practical environmentalism
3. Make a Difference.
4. Collaborate with others.

Read more...

Flying Higher While Going Lower

How is FedEx doing on the goal to lower emissions from its aircraft?

Read and discover.

Net Impact Q&A with Mitch Jackson on FedEx: Starting the Shift to Fuel-Efficient Vehicles

“It is not enough to be busy. So are the ants. The question is: What are we busy about?” - Henry David Thoreau

I have the privilege of speaking again at this year’s upcoming 2011 Net Impact Conference. In preparation for this, Net Impact, an international nonprofit organization that seeks to inspire and educate in creating a more sustainable world, interviewed me on some of the actions that FedEx is taking, why we’re doing so, and what the attendees should take away from it. The piece follows here:

Pinball Leadership

193155372-M.jpg “That deaf, dumb and blind kid sure plays a mean pinball” - The Who

You are standing there playing pinball. And, man alive! You are humming. The ball is hitting all the areas of the table you want and need. The bells are continually ringing and the score is zooming upward. You think that there’s nothing else you can do to be better here. You are beating this game. You are in the zone and as productive as the table will allow you to be.

In work, email feels like this sometimes, too. As soon as that email hits the inbox, you...

Yale Report Explores Environmental Impact of Trade

yale-study.jpg ...“One notable finding is that a subset of developing countries, such as China, India, and Mexico, have experienced trade growth while also decreasing their greenhouse gas emissions per unit of GDP.”

This is encouraging, and it tends to support the idea that trade, and the economic growth that goes with it, increases the capacity of countries to improve their environmental performance. It also reminds me of our work on Access, which includes a great deal of data analysis...