As the world gets more technologically advanced, so do we. Receive articles, videos, and other content about new FedEx services and technology solutions to keep your company ahead of the curve. Additionally, we know that small businesses are the backbone of the world's economy, and we will provide content that spurs conversation on their unique needs.
Syndicate content

Glocalization: A New Word for a New Reality

glocalization3_0 copy.jpg

Key in the word "glocalization," and your computer may warn you that you've misspelled something. Say "glocalization" out loud, and you'll see confusion from colleagues who are certain you meant to say "globalization." "Glocalization" may be a little known term right now, but awareness of it is growing.

Just as it looks, "glocalization" is a combination of the words "globalization" and "localization." Globalization describes the integration of local markets into the world forum, a trend we have seen flourish in the last few decades. Breakthroughs in transportation and communication have lead to globalization by dramatically increasing system speed.

This system speed and sophistication, along with the rising middle class in emerging countries, have encouraged the increased focus on local markets, and the coining of the term "glocalization" —a product or service that is developed and distributed globally, but tailored to better serve customers based on local market requirements.

Many FedEx efforts in local markets in Asia, Europe and Latin America, including service initiatives focusing on system solutions and small and medium businesses, local acquisitions and network adjustments, have a mindset of global context with local solutions. In August 2012, FedEx Express upgraded the capacity of its direct flight to Memphis from Mexico's Bajio region by 50 percent, and its flight frequency to five flights per week, based on the area's growing demand for logistics service. It's just one example of how the company tailored its service to better meet the needs of a specific area. Going "glocal" can be a key business strategy for any industry that wants to specifically target global customers with a more personal product or service, and ultimately grow revenue.

FedEx Chairman and CEO Frederick W. Smith once said, "The evidence is clear: to fuel a local economy, connect to the world. Global growth equals local success." He is right, and with that mindset developed the modern day hub-and-spoke network for the air cargo industry, a system in which packages are collected at various pick-up points and rerouted to meet their final destinations. Similar systems are deployed across different industries in both physical goods and information flows.

The modernization of transportation and logistics by FedEx has been key in opening up small businesses and economies to the global marketplace by offering time-definite global shipping solutions to move their products to more places faster, and by linking them to more than 90 percent of the world's GDP. Advancements in trade have also been increasingly important in elevating global supply chain, and growing "glocalization" as not only a new term, but also a new way of thinking about business strategy.

FedEx Mexico

Comments (2) 

* Required fields

Good article. That could be the extended thinking of P-S-P.

I'm so thrilled that FedEx is being apart of the new world of glocalization! This information is what I needed to know to be updated! Thank you Gene for posting! It is sooo good to know!

All comments are moderated. Comments will appear as soon as they are approved by the moderator. We will not post comments if they are defamatory, spam, off-topic If you do submit a comment, you warrant that it is your own original work, that it is not defamatory or offensive and does not infringe any law.
* Required fields
  • You may embed videos from the following providers . Just add the video URL to your textarea in the place where you would like the video to appear, i.e.
  • You may use <swf file="song.mp3"> to display Flash files inline

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

About This Blogger

Gene provides insight and commentary on the global economy.