posts tagged with Ketchum

How to Make a Social Business Blend

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First, you start with one part Communications with an equal part of Marketing. Next you follow that by adding a heaping of Information Technology (IT), a dash of Human Resources and Customer Service. Then you top it off with some Finance and Operations. You mix all the ingredients together and voilà you have a social business blend. Of course, ingredients and the amounts can vary depending upon the company.