posts tagged with Interactive

SXSW Interactive 2014: So you’ve got a billion followers…now what?

sxswinteractive-sq2.jpg By now, most of us have adopted social media as an integral part of our daily lives. I, for one, knew that the world had changed the day that my grandmother sent me a text about my recent Facebook status update, from halfway around the world. Now, that is a connected planet! We may not be a member of everything, but we have our Facebook friends, our Twitter and Instagram followers, our LinkedIn connections, and so on… So now what?

One of the prevailing messages at SXSW Interactive this year centered around taking this hyper connected world that we’ve created – and doing something good.

Biz Stone, co-founder of Twitter, asked in one session, “What is the true promise of our connected society? It should be people helping each other.”

Using Maps for More than Just Shipping

ngo-aid-map.png Walking around Port-au-Prince, Haiti in the months after the 2010 earthquake, I was confronted with a major challenge. How could InterAction, as the largest coalition of over 180 U.S. humanitarian and international development non-profits, actually help coordinate the massive engagement of our member NGOs?

With support from FedEx, we have been able to do just that while creating a platform to highlight our members’ work and engage with interested U.S. businesses. Later that busy year, InterAction mapped our members’ projects in Haiti, providing an unprecedented view of exactly who was doing what, and where. Haiti Aid Map, which continues to be updated, became the first site of NGO Aid Map, an InterAction initiative to help raise awareness on US non-profits work around the world.

South By Southwest Interactive through the eyes of FedEx Digital and Social Media

sxsw-square.jpg Our FedEx social media team is participating in the South by Southwest Interactive Conference in Austin this week/weekend, and we'd like to share some of our observations with you.

If you're unfamiliar with SXSWi - it's the gathering which really launched Twitter into the limelight a few years ago, and has recently provided a forum for some of the brightest folks in the world to share ideas about media, technology, and the impact of both on our lives.