Wednesday, March 12, 2014
Business is fast, complex and global. The incentives of borderless trade are the same for businesses of every size everywhere – the possibility to reach new customers. But in each case, the opportunity to grow globally means relying on one’s immediate neighborhood to help them succeed. At the heart of the matter – is people. Processes, yes, technology, sure. But whether you own a small business in Munich or work from a Singapore office tower, you need a global vision combined with a practical and reliable on-the-ground grasp of the street. That depends on people with the right insight to build stability in a world of change. It’s why the motto for our global advertising campaign in its second year is: “FedEx. Solutions Powered by People.” The people at FedEx give business owners access to both the whole world and to the most powerful local insight and intelligence.