posts tagged with Free

What we learned from giving away a million dollars

CARD ART_FedEx -low.jpg Whoever thought giving away $1 million dollars would be easy? I thought it would be easy, along with a team of committed FedEx colleagues who also have the purple blood of FedEx.

In a social media savvy world, it’s been no secret that FedEx teamed up with American Express on their second annual Small Business Saturday program including a commitment to give away 30,000, $25 gift cards on our Facebook page. (The remaining 10,000 cards were given directly to some of our customers to distribute.)

FedEx Delivers at SXSWi

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As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.

There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi