Saturday, August 30, 2014
On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”
Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name. And it is indisputable that the Super Bowl is the only single event where an advertiser can reach a global audience of this size . . . last year almost 98 million people watched the game.