Monday, September 1, 2014
Working at FedEx has taught me many things, but above all, it’s reinforced the belief that a business, whether an established corporation or an expanding small business, can only be as successful as the people who make up the company’s DNA. Simply being able to differentiate from the competition on your product offerings is no longer enough. The most successful companies are those whose team members are not only willing, but motivated to go above and beyond in every customer experience.
On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels. The advertising launch coincides with the start of the 2010/2011 NFL season. The campaign will focus on the following services: FedEx Express (domestic and international), FedEx Ground® and FedEx Office.