posts tagged with Business for good map

Mapping Our Impact

Screen shot 2011-11-09 at 9.38.22 AM.png ...Mainwaring’s research notes:
- 56% believe the interests of society and the interests of businesses should have equal weight in business decisions.
- 61% have sought a brand that supports a good cause even if it was not the cheapest brand.
- 64% would recommend a brand that supports a good cause, up from 52% last year.
- 67% would switch brands if a different brand of similar quality supported a good cause.
- 83% of consumers are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.