posts tagged with Brand

Students get real-world global lessons from FedEx

Photo Nov 01, 10 37 47 AM.jpg ...One of the key benefits in this relationship was the hands-on, real-world application that the students received. This was such an invaluable lesson that we, the teachers, would never have been able to do alone. It is easy for us to explain the business world, give examples, and talk about it, but it’s another thing entirely to be able to participate in it first hand. It took our curriculum to a level that our students have never experienced...

Mapping Our Impact

Screen shot 2011-11-09 at 9.38.22 AM.png ...Mainwaring’s research notes:
- 56% believe the interests of society and the interests of businesses should have equal weight in business decisions.
- 61% have sought a brand that supports a good cause even if it was not the cheapest brand.
- 64% would recommend a brand that supports a good cause, up from 52% last year.
- 67% would switch brands if a different brand of similar quality supported a good cause.
- 83% of consumers are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.


Practical Tips to Boost Your Small Business

...People from around the world joined our Tweet Chats to ask questions and offer thoughts on a variety of topics important to small businesses including growing sales, advertising and branding. Our guest experts provided some great advice and I learned a lot as I moderated the three different Tweet Chats. Following are some of the tips...

FedEx Kicks Off New Brand Campaign During the Start of the NFL Season

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  On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels.  The advertising launch coincides with the start of the 2010/2011 NFL season.  The campaign will focus on the following services:  FedEx Express (domestic and international), FedEx Ground® and FedEx Office.