posts tagged with Austin

South By Southwest Interactive through the eyes of FedEx Digital and Social Media

sxsw-square.jpg Our FedEx social media team is participating in the South by Southwest Interactive Conference in Austin this week/weekend, and we'd like to share some of our observations with you.

If you're unfamiliar with SXSWi - it's the gathering which really launched Twitter into the limelight a few years ago, and has recently provided a forum for some of the brightest folks in the world to share ideas about media, technology, and the impact of both on our lives.

Take a Walk!

logo-single-for-promotion.jpg Regardless of the season, I’ve always enjoyed running or walking through Shelby Farms Park in Memphis. On cold winter or sweltering summer days, I pretty much always had the park to myself, aside from a few other brave souls and the resident herd of buffalo. Now, with the groundbreaking of the Shelby Farms Greenline, a seven-mile trail that connects Midtown Memphis to Shelby Farms Park, the park has blossomed. Increasing concerns about the environment, safety, and healthier lifestyles has prompted many communities to look at how they can improve walkability for their residents. Memphis is making great strides, although even ardent supporters of the Greater Memphis Greenline project will agree that we’ve got a long way to go.

On April 26, 2011, the Pedestrian and Bicycle Information Center (PBIC) at the University of North Carolina announced the inaugural Walk Friendly Communities...

FedEx Delivers at SXSWi

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As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.

There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi