"Nothing's more important than your clubs" - New FedEx ads

fedex-golf-ads.png “Nothing’s more important than your clubs” is a theme that recognizes golfers’ love for the sport and their clubs, and two new FedEx TV ads offer a solution for traveling with golf clubs - ship them at FedEx Office.

FedEx recently kicked off the two new TV ads that will air on CBS, NBC and the Golf Channel just in time for the Playoffs.

The ads show golfers a better way to travel with their golf clubs, without the inconvenience and concern about their safety when checking them at the airport.

FedEx Delivers at SXSWi

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As technology becomes more innovative, it’s important for us to stay up to date with what is new and relevant, and who the people creating new technologies are. That’s why we decided to have a presence at the South by Southwest Interactive conference in Austin, Texas.

There are dozens upon dozens of brands vying for attention at SXSWi, so we knew our outreach had to do something big, smart and authentic to stand out from the crowd. It also needed to provide a benefit for busy conference-goers, while delivering messaging about the FedEx brand and its services.

To help demonstrate the international shipping capabilities of FedEx, we created a food truck that looked just like a FedEx delivery truck, and drove it into Austin during SXSWi

FedEx Team Members Take You Behind the Scenes of a Recent TV Commercial

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On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”

FedEx Kicks Off New Brand Campaign During the Start of the NFL Season

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  On September 12th, FedEx launched four new television spots and new digital work as part of our efforts to extend the “We Understand” platform into various media channels.  The advertising launch coincides with the start of the 2010/2011 NFL season.  The campaign will focus on the following services:  FedEx Express (domestic and international), FedEx Ground® and FedEx Office.  

FedEx Huddles Up for A New Ad Campaign

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As many of you watch the FedEx Orange Bowl tonight, I wanted to share my thoughts regarding the new round of ad work FedEx launched this January with the College Football Bowl Championship Series. This year’s FedEx brand campaign features five new television spots promoting the reliability of domestic overnight delivery, international shipping, FedEx Ground, FedEx Office Print Online and the multi-faceted capabilities of FedEx Office.