EarthSmart Growing Strong within Our Communities

EarthSmart Outreach Yard Sign Template 2 - FINAL.jpg After a month of EarthSmart Outreach events in 7 cities, I am pleased at how much progress that our FedEx team members have already made in sustaining our communities nationwide.

Reach Out and PLANT…Somebody’s TREE for EarthSmart

...Our conservation projects will include a half or full day of service for FedEx team members, working with each NFWF grantee and the local community. We will help plant trees and shrubbery in Pittsburgh, Miami, Memphis and Washington, D.C.; clear invasive plant species in Seattle and Chicago; restore trails in Colorado Springs; revitalize riverfronts and watersheds near Philadelphia, Indianapolis, Dallas, Newark and Boston; and transplant native plants to the Los Angeles area coastline and to San Francisco’s Presidio Bluffs.

Last year, FedEx team members helped plant 15,510 trees, which will be responsible for reducing 372,240 pounds of CO2 per year. In addition, we have helped restore 219 acres of habitat and reduce runoff water volume by 570,000 gallons per year. All of which translates to a fresher and more beautiful environment for us and the next generation to enjoy...

FedEx Shares Sustainability Efforts with MBA Students at Net Impact

IMG_3355.JPG “How is FedEx a sustainability company?!?” puzzled one MBA student. The question surprised me a bit since I work here and regularly receive our sustainability updates.

I responded, “FedEx is absolutely, positively a sustainability company!” I began to enlighten the MBA student (and her accompanying friend) on the many investments that FedEx has made to foster a better world for its employees, customers and overall stakeholders in Disaster Relief, Child Pedestrian Safety, Education, Diversity and Environmental Sustainability.

Mapping Our Impact

Screen shot 2011-11-09 at 9.38.22 AM.png ...Mainwaring’s research notes:
- 56% believe the interests of society and the interests of businesses should have equal weight in business decisions.
- 61% have sought a brand that supports a good cause even if it was not the cheapest brand.
- 64% would recommend a brand that supports a good cause, up from 52% last year.
- 67% would switch brands if a different brand of similar quality supported a good cause.
- 83% of consumers are willing to change their consumption habits if it can help make tomorrow’s world a better place to live.