SXSW Interactive 2014: So you’ve got a billion followers…now what?

sxswinteractive-sq2.jpg By now, most of us have adopted social media as an integral part of our daily lives. I, for one, knew that the world had changed the day that my grandmother sent me a text about my recent Facebook status update, from halfway around the world. Now, that is a connected planet! We may not be a member of everything, but we have our Facebook friends, our Twitter and Instagram followers, our LinkedIn connections, and so on… So now what?

One of the prevailing messages at SXSW Interactive this year centered around taking this hyper connected world that we’ve created – and doing something good.

Biz Stone, co-founder of Twitter, asked in one session, “What is the true promise of our connected society? It should be people helping each other.”

How to Design the Future of Transportation: The Story of EMBARQ in India

CSR_0458.jpg There are over 1.2 billion people in India. Each of them living in a world that becomes more complex and demanding every day. India is experiencing explosive growth, which requires people to be more mobile than ever, often commuting long distances every day for a job or family obligations. This newfound prosperity is contributing to a boom in personal car sales.

Each new car adds to the already congested infrastructure of roads, and more cars on the road means deteriorating air quality, longer commute times, and higher rates of traffic fatalities.

EMBARQ is addressing this problem head-on...

Macy’s Thanksgiving Day Parade: Brought to you by… robots!

Fedex_robot_00074-edited-sm.jpg This year’s traditional Macy’s Thanksgiving Day Parade in New York City will have a new twist, as teams of high school students and their robots from around the country are opening the parade.

The students are representing FIRST Robotics Competition, which was founded by inventor Dean Kamen to inspire interest and participation in science and technology. FedEx has been a proud supporter of FIRST for 13 years, and we’ve donated shipment of the robots to New York for the parade.

We caught up with some of the teams and asked these brilliant students a few questions. Here’s what the students had to say...

National Truck Driving Championships 2013

FedEx salutes our drivers competing in the 2013 National Truck Driving Championships!

South By Southwest Interactive through the eyes of FedEx Digital and Social Media

sxsw-square.jpg Our FedEx social media team is participating in the South by Southwest Interactive Conference in Austin this week/weekend, and we'd like to share some of our observations with you.

If you're unfamiliar with SXSWi - it's the gathering which really launched Twitter into the limelight a few years ago, and has recently provided a forum for some of the brightest folks in the world to share ideas about media, technology, and the impact of both on our lives.