Innovation for Change: Safe Kids Brazil

CSegura816_RJ_FedExBlog-sq.jpg When I think of the Walk This Way pedestrian safety program, I always remember a principal I met when we conducted a pilot project in Curitiba, a city in the south of the country. This principal told me that before we implemented our Walk This Way project, at least four children every year were struck by a car. Remember, that’s in just one school. We checked back a year later and not a single child in that school had been injured since the Walk This Way program had been implemented. What a difference...