While this section will report on the acclaimed advertising and sport sponsorships that FedEx is well known for, we will also be the purveyors of funny videos, games, and sports-related content to help even out your work/life balance. From FedEx Racing to our new TV spot to that new viral video your friend just sent you, we have you covered.
Syndicate content

FedEx Team Members Take You Behind the Scenes of a Recent TV Commercial


On Nov. 15, FedEx launched a series of digital videos called “Behind the Scenes.”

“Behind the Scenes” is unlike anything we’ve created in the past. The digital videos are part advertisement and part corporate communications; partly serious but with that trademark FedEx humor ever-present; and completely unscripted and real. The videos show that what FedEx does every day is no easy feat. And that your package gets from Miami to Seattle, or New York to Los Angeles overnight, because of the hard work and complete dedication our passionate team members deliver each and every day.

“Behind the Scenes” tells the story of Brian Weiss, the actor who plays a FedEx Express courier in our “Retirement” spot, located here. To prepare for his role, Brian flew to Memphis and paired with real FedEx team members to learn what they do every day. Renesa Smith, Brian’s mentor, showed him how to lift, push, pull, drive, scan and deliver on time.

Once Brian had the basics under his belt, he received a midnight tour of the Memphis World Hub and a window into the magic of FedEx. He learned that the hub sorts almost 1.5 million packages every weeknight, and received a flying lesson from Captain Mark Klair. Brian was a natural as he stepped in to help out the hub team members with their jobs.

Watching Brian interact with FedEx team members will show you the true dedication and enthusiasm they have for what they do. FedEx has 280,000 team members around the world, and each one of them is obsessively focused on getting every package to its destination on time, and as quickly as possible. We hope that the “Behind the Scenes” videos demonstrate just that.

The videos will be promoted through both online advertising, including video banners and pre-roll, and our social channels such as @FedExDelivers. Check out these unprecedented “Behind the Scenes” videos at youtube.com/fedex. And share them with your own social network as well.

Comments (3) 

* Required fields

I saw the video series and I so enjoyed it!!!!!!!!!!!!!!! I would love to get a job at FedEx! I would so love to get a copy of the video series of Brain training to be a FedEx worker! Now I know what my friends that work at FedEx had to do for their training! It was so fun to see behind the scenes at FedEx!!!

FedEx international ads have to be aired in India.

great video series, very smart and very funny...now can you please introduce me to Brian I think i have a crush!!!

All comments are moderated. Comments will appear as soon as they are approved by the moderator. We will not post comments if they are defamatory, spam, off-topic If you do submit a comment, you warrant that it is your own original work, that it is not defamatory or offensive and does not infringe any law.
* Required fields
  • You may embed videos from the following providers . Just add the video URL to your textarea in the place where you would like the video to appear, i.e. http://www.youtube.com/watch?v=pw0jmvdh.
  • You may use <swf file="song.mp3"> to display Flash files inline

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

About This Blogger