Access is our thought leadership platform where we will review and discuss new FedEx products, technologies, and processes. Additionally, some of the brightest minds at FedEx will share trends and provide their insights into how culture, people and policy are affecting the global marketplace.
Syndicate content

A European travel blog: Views on the current economic picture, the future, and FedEx

fxe_europe_jpg.jpg

I was fortunate to be able to represent FedEx at several business forums in Central Europe this month, and found that stepping away from life here in the U.S. added to my perspective. Some key takeaways:

1. Europe Is Different

Unlike here in the U.S., there is a definite economic vibrancy in Germany and the Netherlands. That’s not to say they’re unscathed by the economic downturn—or that there isn’t an undercurrent of frustration with the U.S. for having created the unpleasant economic picture.

2. But Some Priorities Matter Equally Globally

At the Global 50 Roundtable in Amsterdam, “Navigating in a Tough Economy” was the focus. Most attendees voiced optimism that the economy will begin a turnaround near the end of 2009 or early in 2010. I was also pleased to hear in other discussions that companies are remaining firm in their resolve to keep “green” initiatives at the forefront of their organizations’ priorities. And FedEx is right on target with our strong focus on sustainability. You can read more about these efforts here on the FedEx Citizenship blog.

3. “Sweet Spot in the Middle”

My next stop was for a panel discussion with several German business leaders at my undergraduate alma mater Reutlingen University in Reutlingen, Germany. The topic, “Germany in 2020: A country without a middle class?” made for an intense conversation. The general agreement was that in order for the middle class to survive, there must be a sweet spot between the U.S.’s extreme capitalism and culture of excess and the German approach of engineering mediocrity by “oversupporting” the masses. The best middle ground would be a balanced foundation of strong education, healthcare and infrastructure.

4. Emerging Focus—Getting It Right for Our Future Leaders

The next day I spoke to a group of Reutlingen students about leadership, and we closed it out with a great question and answer session. They wanted to know if companies really do value ethics and their people, and I could emphatically attest that they do, because those values are at the core of how we live and operate every day at FedEx. And we must continue doing so for the next generation.

5. The FedEx Brand Rules – Even on a Continent Where We’re Not #1

My final takeaway of the trip came via an article in a Reutlingen newspaper following the university events. Sudwest Presse reporter Jurgen Herdin cleverly wove the American movies “Runaway Bride” and “Castaway” into his piece. These two big U.S. cinematic successes both highlight the very essence of the Purple Promise: “I will make every FedEx experience outstanding.” And if a reporter half a world away from our hometown in Memphis, Tennessee, knows that much about us, that tells me that we are getting it right!

If you’re interested in reading the article, go here

Comments (2) 

* Required fields

Amusing article on FedEx. FedEx is really number#1. Service is outstanding.

Nice article and very interesting perspectives for FedEx!

All comments are moderated. Comments will appear as soon as they are approved by the moderator. We will not post comments if they are defamatory, spam, off-topic If you do submit a comment, you warrant that it is your own original work, that it is not defamatory or offensive and does not infringe any law.
* Required fields
  • You may embed videos from the following providers . Just add the video URL to your textarea in the place where you would like the video to appear, i.e. http://www.youtube.com/watch?v=pw0jmvdh.
  • You may use <swf file="song.mp3"> to display Flash files inline

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.

About This Blogger